Independent stations have long existed in the ancient times when cross-border e-commerce emerged.
It was only before the big platform expanded the market to develop rapidly. The small and medium-sized platforms have sprung up in the rain, the platform burned money and diverted dividends constantly, and the development of independent stations was not mature. The hot spots have not yet been transferred. But this can't erase the core advantages of independent stations - especially when the platform traffic is getting more expensive, anyway, it is buying traffic, why not buy traffic for your own dedicated site?
What's more, independent stations not only open up new enthusiasm, but also expand their brand influence, break away from the constraints of platform rules, and realize the ultimate goal of sellers as masters:
1. Operate your own platform, sellers can plan and design their own websites according to their own ideas and wishes, and do some operations that the platform side wants to do but not dare to do;
2. Precipitate your fans and master your customers. Convenient for old customer marketing and cross-marketing. For example, to establish a customer library, according to the customer level, give the corresponding benefits;
3. Build your own brand, you can consciously promote your own brand at the beginning of the establishment of the station. When the user's volume reaches a certain level, the brand effect and customer loyalty will come to fruition;
4. Build your own traffic pool: The primary value of an independent station is not in traffic, but in acting as a traffic pool, it plays the role of “flow pool” at different levels in other dimensions.
Second, preparations before the station is built
The future is bright and the road is rugged. Everything is particularly difficult at the beginning. Fortunately, the popularity of independent training courses and website tools and templates has greatly lowered the previous threshold. Even so, independent stations still have a lot of essential preparations to be done, and they need to be mentally prepared in advance. expected:
1. The requirements for the operation team are relatively high, that is, for example, station building, advertising pitchers, selection products, creative marketing, etc.; there is the aid of the station building tools, and the threshold of the independent station is still not low.
2, the flow needs to rely entirely on itself (Google, Facebook, Microsoft, etc.), the pressure on the advertising staff is very big, how to level the ROI as soon as possible.
3, need to continue to develop explosives, it is said that the Amazon explosion cycle is calculated in years, but the independent station cycle is at most 1-2 weeks.
4. The requirements for the selection and supply chain are higher, and the inventory risk is relatively higher. In particular, there are many independent stations in the main clothing category. Therefore, it is recommended that sellers reduce the risk when they plan in the early stage, enrich products and multi-channel sales.
Third, the crucial choice of overseas warehouse recommendations
Overseas warehouses are an indispensable part of independent stations, although they are very important. There are a lot of independent stations sellers tangled to do direct warehouse or direct line logistics
Rongsheng overseas warehouse has the advantages of fast delivery, fast delivery and high customer satisfaction. The delivery method is flexible, the risk is low, and the upfront cost is low. Inferior warehousing, high tax costs, risk and uncertainty. Traditional packets are slow and the transport chain is too long.
1. Existing overseas warehouses, platform terminals have been overseas warehouses, familiar with overseas warehouse management and control processes, cash flow is abundant, and have experience. If you are confident that independent stations can succeed, you can directly go to overseas warehouses. Some products cooperate with direct logistics.佬 level.
2, there is no overseas warehouse, but familiar with the process and control system, there are funds - it is recommended that most of the use of the choice to try overseas warehouse.
3, have not done overseas warehouses before, not particularly familiar with the process and control system, you can start from using our WINGSING Rongsheng overseas warehouse, with Rongsheng overseas warehouse step by step to the industry!
All in all, as a new custodian, independent stations, the trend of cross-border e-commerce development, new profits, sellers need to do a deep assessment according to their own circumstances, and then decide when to participate, how to implement!
The above is about the introduction of “Independent Stations in the Overseas Warehouses with Cross-border Futures”. As a Chinese company, Shenzhen Rongsheng Supply Chain Co., Ltd. is the first to use intelligent robot sorting systems in third-party overseas warehouses; Warehouse has a well-developed warehouse management system to facilitate sellers to manage the delivery method and delivery time of their goods; big data analysis and monitoring, through stable and controllable transshipment, customs clearance and delivery time, optimize safety stocks, maximize seller funds Utilization rate; rich brand customers, high-value product operation experience, one-on-one customer service manager, guarantee after-sales worry-free, continuous optimization program, pay attention to overseas buyers' satisfaction, and provide excellent overseas delivery for China Zhizhu.Overseas warehouse